Our Mission Statement

Central Coast Seafood is the leader in providing our customers with the highest quality seafood produced in a safe and sanitary environment, and sourced from environmentally responsible and sustainable sources. Our exceptional service is recognized through our desire to build our customers’ business by contributing responsibly to their communities and playing an integral role in their success.

Our team of knowledgeable, accountable and action oriented team members believe that to best SERVE our customers we must work SMART and strive for excellence in all that we do in a sanitized and positive work environment where hard work is required and recognized.

Core Values of Central Coast Seafood

Outward: to SERVE

• Service: It is Central Coast Seafood's desire to exceed our customers’ expectations with unrivaled service. Our team is willing to do whatever it takes to serve our customers in their effort to purchase, prepare and sell safe, quality seafood. Customer service demands honesty and integrity, and our customers will find that at CCSF.
• Exceptional Quality: Every product that we sell will be of the highest food safety standard, presented in quality packaging, sourced from producers of exceptional reputation. We will back that up with a guarantee to our customers that we stand behind everything we sell.
• Responsibility: We will look for sustainable resources when purchasing our products. We will support our local fishermen and our local community, as we consume products and services, and we will be financially responsible as we do so.
• Variety: As a specialty company, our customers can depend on us to have every innovative, state of the art and popular product their clientele desires.
• Expertise: Our staff will have exceptional product knowledge and job training. We will make our knowledge available to our customers, using modern effective media, so that they can fully benefit from and apply this knowledge to present the finest seafood products to their consumers. The Central Coast Seafood brand will be promoted and recognized as a symbol of excellence our customers can tout.

Inward: to work SMART

• Sanitize: As a vendor of edible products, we strive to have clean, sanitized production and work areas. Meeting and exceeding health and safety requirements is paramount to achieving our quality and service goals.
• Master: We will encourage communication of new ideas and methods as we require the development of each team member’s skills and will encourage ongoing education. Each employee’s work should exemplify his or her desire to “master” their techniques.
• Act: Central Coast Seafood will uphold the highest standards of integrity and honesty in all facets of our operations. CCSF encourages a pro-active, not re-active work environment. Every challenge or concern will be accompanied by a suggestion for solution and positive action.
• Recognize and Reward: We believe in positive encouragement and incentives. Our staff will be given clear expectations of the results required of them; likewise they will be recognized for their hard work and will be encouraged to continue with a strong sense of purpose.
• Teamwork: Central Coast Seafood will create a team environment that recognizes the need for team members to work together. We will strive to fill all positions with employees of the highest work ethic, desire to serve and a quest for knowledge.